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Cover of The Brand Gap the whole thing in an afternoon

nonfiction · design · 2003

The Brand Gap

by Marty Neumeier

Date due NF 2003 · NEU

Started
—
Finished
2022
Sat with it
—
Pages
193

Mayara's Library · one borrower only

From the margins

What I underlined

A brand is a person's gut feeling about a product, service, or organization.